Start with search intent
Before changing a title tag or adding a keyword, make sure the page answers the question a searcher actually has. Review the top-ranking results and look for the format, depth, and examples they provide.
Improve the page title and heading
Write a clear title that describes the page’s value. Use one descriptive H1, then organise supporting ideas with H2 and H3 headings. This makes the page easier to scan and helps search engines understand its structure.
Strengthen internal links
Link to relevant pages using natural, descriptive anchor text. Internal links help visitors find the next useful resource and distribute relevance across your site.
Refresh content with useful detail
Add examples, answer common questions, and remove outdated claims. The goal is not to repeat a keyword. The goal is to make the page the most helpful result for its topic.
Measure what changes
Track impressions, clicks, and rankings after publishing. Use the data to decide what to improve next.